Designing A Brand: Your Turn Solutions

Your Turn Solutions is a local small business created by Stefania Picheca. Her focus is “Bringing EQ to the World” through Coaching & Facilitation, Leadership Team Development, and a Global Mobility Focus. Earlier this year, she relocated her and her family’s entire life to the DC metro area for her husband’s job. Feeling like a fish out of water herself, she wanted to be able to help other women navigate new worlds - what she was suddenly immersed in.

Stef is here to help all other expats navigate through their new lives. She’s fiery, bold, and quite frankly a badass. So, I wanted to make sure we gave her a brand identity worthy of her and her clientele’s awesome attributes. Let me introduce you to Your Turn Solutions.

The Vibe

Modern Classics: Chic. Strong. Warm.


The Palette

Classic neutrals softened with a touch of life and personality.


The Icon

It is a visualization of rising up, choosing your own path, growing into the life of your dreams, opening up your perspective of the world, and celebrating success and all that you can and will achieve.


The Logo

Pairing the icon with a strong, modern serif to create the full logo. We like to create icons and logos that work across many applications and can be interchangeable. You'll see various forms, in circles and standalone, of both the icon and logo were created for Your Turn Solutions.


The Collateral

Your Turn Solutions needed comprehensive branding. Once we developed the icon and overall design direction, our team built out business cards, letterheads, email headers, email signatures, editable Powerpoint templates, and editable Word templates. This gave Stef a great base of everything she needed to start her business off cohesively and on brand.


Learn more about Stef and Your Turn Solutions at